It’s not hard to see why many content-churning companies make Pay Per Click (PPC) the center of their SEO marketing efforts.
Outside of bidding for keywords, there’s a jungle swarming with millions of content merchants, all of them battling for few spots near the head of search engine results pages. Why go through that stress when you can outbid everyone else for those page-topping slots?
Unfortunately, not everyone can run paid marketing campaigns all the time. Most businesses will have to find a way to grow traffic to their websites without PPC.
Generating website traffic organically is supposed to be straightforward: you craft engaging content, upload it your website, and watch the views roll in. But it’s hardly ever that simple.
Here, we’ll be taking you through ways to up your website traffic at next to no cost. Here’s a hint: there’s no complex coding required, and no difficult jargon to wrap your head around.
Here we go.
- Put Out Quality Content Consistently
There’s a straightforward principle behind this advice: more content equals more views. At least that’s what should happen, all things being equal. Putting out top quality content consistently gets you even more engagement. If you’re offering people good stuff, they won’t pass it up in a hurry.
Just to be sure, ‘quality content’ is the sort of material that your target audience is interested in. It’s the kind that keeps them informed and gives them the right answers to their questions.
If you want to achieve the best possible results, you’ll have to prepare a content marketing strategy and follow through on it. Offer a mix of content as well: blog posts, videos, eBooks, infographics, etc. If these speak to your audiences’ concerns and motivations, you’ll have more people hanging around your website more often.
- Deploy Long-Tail Keywords
Avoid keywords with plenty of competition around them. Look for longer keywords that are more specific descriptions of the things your content deals with. If there’s a significant volume of searches for them, you could incorporate them into your content.
Tools like Google Keyword Planner and Keyword tool can help you determine these things.
Tip: While incorporating keywords into your blog headers, don’t forget to make those headers engaging enough to attract readers. Don’t sacrifice the human touch in the bid to please search engine crawlers.
- Link Internally
You will be able to link content within your website as the number of linkable material on your site grows.
But how does internal linking figure in SEO marketing?
When visitors come across a blog post on your website, they may find links within it, directing them to related content elsewhere on your website. The more they click on those links, the longer they spend on the site. Google interprets this increased time spent by visitors as a sign that they’re getting what they want from it. Consequently, they’ll bump your website up the rankings.
However, be careful not to overdo this one. For a 1,000-word article between 5 and 7 such links would be sufficient. Excessive linking within posts will make it look like spam, and could cause it to fall out of favor with Google.
- Use Meta Tags
A meta tag is a text that describes the contents of a page. It’s usually at the top of the page in source code, written in HTML. This means that regular readers of a page won’t be able to find it there. But it’s lurking around, doing its job for the site.
Not all meta tags will lift your site’s SEO. But one which you should not ignore is the title tag. It’s the summary of material on the page to which it is attached. A good title tag should have the relevant keywords in it so that search engines can pick the content up.
These steps can get the web traffic you’ve always wanted if they are used smartly. As you practice them, keep an eye on the growth of views, click-through rates, pages per visit, and other vital data. Tweak your strategy as the situation demands, to ensure that you’re getting the best traction you can from the content you’re putting out there.
Would you like some help with building a digital strategy to grow your organization? Schedule a Digital Strategy Call with one of our Team Members!