Most people who are a big part of a church community would tell you that the gateway of the church is through worship. Of course, it has been this way for many years, and it will always be the metaphorical front door for the church. However, times are changing, and despite how old and deep faith goes, we must embrace the changes as they come about. The church has been embracing a new “front door” in which to attract new church members, and that is, of course, the church website.
Before people go to a new store or a new restaurant, they head online to find out as much as they can about it before they attend. A church wants its physical appearance to be as inviting and welcoming as possible to both old and new church members, but your digital web presence cannot be just another face of the church to entice new church members of a new generation. The web pages that your church owns should be insightful, engaging, and give new church members the details of which they seek when looking for a new church. This is anything from the times of service, to the events that the church is holding for the public.
Making your church website as relationship-centered as possible is the most vital piece of the puzzle. Each page of your site should be welcoming, with something personal in which the reader can engage. The details we mentioned above, such as the dates and events that your church website should hold, are a given. However, it has to be more than this that you include. Your website should focus on the user experience, and when you do this, you open the new front door for new church members to step through confidently.
The new generation of the congregation is smaller than the ones that come before it and it’s for this reason the church website that you own has to step into the future and grow with it, rather than be left behind in the past. When your church website is up and running, you should take the time to go through each post and page and make a note of where you can edit things so that your website is attractive for new church members. If you arrange your website as one that speaks to people and creates relationships with them, you’re going to encourage a connection between the church and your new church members. Your church website isn’t just a place for information. It’s a place to encourage more people to reach to the church, and it’s a place to get the Word out there into the world in a more convenient way. In the meantime, the church website acts as a front door for the skeptical, the curious, and the interested. The door remains open for new church members, and it’s the first stop for those a little too afraid to jump in. Grow your church engagement and make your website a place to be.
Would you like some help building a website to grow your church engagement? Schedule a Strategy Call with one of our Team Members!